![]() ![]() In fact, many B2B companies are already climbing aboard the podcast train with 82% of marketers indicating they plan to invest budget dollars into podcasting. And while it’s true that so many of these podcasts operate in the arenas of news, pop culture, sports, or tech, the podcast form presents an interesting opportunity for B2B companies to diversify their content marketing, grow their brand, and harness a growing customer communication channel. With more than 5 million podcasts on Spotify alone, it’s safe to say a large percentage of people know what a podcast is and how to access one.
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